A small startup from Pune going by the name of kPoint is making waves in several multinational corporations by improving employee training practices through video learning solutions. kPoint vastly improves upon Word and PowerPoint instruction manuals by using video mash-ups of various documents and screenshots with live instructions, making them both easier to follow and more engaging. Cognizant (News - Alert) Technology Solutions, a global leader in business software services, has so far had great success through kPoint's solutions.
“With enterprise video learning solutions such as those offered by kPoint, we have been able to bring about a dramatic expansion of educational opportunities in the workplace,” says Cognizant's global head for learning and development, Hariraj Vijayakumar. “It creates an interactive environment that enhances communication, collaboration and learning across geographies.”
kPoint's model is actually relatively simple: Cognizant's experts create the material that employees need to be trained on, while kPoint streamlines and distributes this information to a global workforce. Companies often spend millions of dollars on training and outsourcing their training documents for others to make, but kPoint allows them to save money by converting these documents to video and efficiently distributing them.
kPoint was founded in 2011 by former US Naval Post Graduate School professor Shridhar Shukla and his former high-school classmate Sunil Gaitonde. According to Shukla, who is now the company's managing director, “Scientific research shows that video recall is five times better than that of what we read.” In addition to this, part of what makes the company unique is the extensive use of crowdsourcing to generate content. Employees watch videos, and are then encouraged to add tags to the relevant parts. Other employees who have not yet had the time to watch the video can then simply type in a keyword for a relevant process, and the part of the video where that topic is discussed is instantly brought up.
Edited by Alisen Downey