Insite Software has unveiled InsiteCommerce 3.6 eCommerce platform, which helps companies to create an omni-channel commerce experience in a singular deployment. In simpler terms, companies do not have to spend time building two separate shopping platforms for web and mobile versions. They can build just one platform which works for both platforms.
While it obviously saves time, InsiteCommerce 3.6 eCommerce platform brings many other advantages which make this platform more attractive. To start with, it provides an extended web page library, which includes responsive pages. Also, the ability to build just a single platform and use it for many will bring down the total cost of ownership.
For shoppers, this new platform delivers optimal shopping experience. No matter how they access the site, they will still have the same experience and this creates a brand consistency; important in this day and age where too many brands are swarming the market and customers have a tough time recalling them.
With this platform, the company has also provided a touch-friendly webpage library which facilitates the usage of commerce sites on mobile pages. Added to this are the advanced business-to-business features like workflow, budget and user administration tools.
“Every brand should have a mobile commerce strategy in order to take advantage of the buying potential," said Jessica Vance, product manager, Insite Software. "Without it, brands risk losing sales to mobile commerce-optimized competitors in the coming years. That said, there are easy ways to deploy mobile commerce through responsive design-driven commerce platforms.”
The company has a history performing well in the ecommerce domain. Recently, the company was recognized by Forrester Research (News - Alert), Inc., as a strong performer in the inaugural Forrester Wave: B2B Commerce Suites, Q4 2013. The company was among the few chosen ones that Forrester invited to participate in the Forrester Wave report.
Edited by Cassandra Tucker