While maintaining a number of cloud telephony solutions can make financial sense, a number of companies are still struggling to make the transition a smooth one.
Most notably, phone technologies that become more sophisticated can deliver more value to the enterprise, yet advertising and marketing professionals continue to find the wealth of rapidly evolving information out of reach.
These professionals continue to seek creative strategies to offer their tight budget clients, yet they are not able to sift through all the information found on technically written websites.
To help bridge the gap of knowledge, Phone (News - Alert) Marketing Insider, or "PMI," has launched a new blog covering the cloud telephony space. This new destination is designed to become the industry resource for sharing ideas between these two communities, helping to clarify such industry jargon as IVR, voice broadcasts, phone call tracking, mobile marketing and more.
Rocky Brody, editor of PMI, noted in a statement, "After seeing the complementary needs of telephone companies and marketing agencies, we decided to create a meeting place through PMI. The communities of telecom and marketing, when combined through one central blogging platform, can generate tremendous growth in the power of Cloud Telephony."
Press releases, tips, news, analysis and marketing strategies have been featured in PMI over the past four months. The publication reviewed these findings in "Phone Marketing Insider's Greatest Highlights."
News included on the site included information about the Nashville flooding and moved to such interesting topics as McDonald's Interactive Billboard. In covering such news, PMI is using everyday events and popular news to highlight interesting applications for advertisers to learn about new phone technologies.
By presenting new phone services and case studies, such as phone number location tracking, PMI is able to show business professionals how to use phones in their sales, advertising and marketing plans.
In providing marketing and phone tips, such as The Modern Family's iPad Product Placement both communities can benefit from the information.
The new site offers a wealth of information that enables advertising specialists to stay abreast of new technologies and terminologies in order to maximize the opportunities in the market before they become obsolete.
To help drive adoption of the site and promote the usefulness of included information, companies in the cloud telephony industry, advertising agencies and marketing agencies can submit press releases to Phone Marketing Insider via the contact form, or by emailing [email protected].
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan's articles, please visit her columnist page.Edited by Kelly McGuire