Research and Markets is a premier source for international market research and market data that houses major research publications from most of the leading publishers, consultants and analysts. It recently added a report titled, “Cloud Telephony: Technology and Market Analysis and forecast 2012-2017,” to its roster.
The current research evaluates key growth parameters and market and technology trends for cloud telephony and is directed at network and OTT operators, IaaS providers and also non-traditional service providers like Google (News - Alert).
According to the report, many people tend to associate the cloud only with reduced cost and high savings and fail to go beyond that. They fail to understand the real potential of cloud telephony and the opportunities that it presents, especially for small to medium business communications services.
So, what is cloud telephony?
Simply put, it is something that empowers computer application developers to add telephony functionality to their software applications. And, the best part is that all these functions can be integrated with any computer application even if you're not tech-savvy.
Traditional on-premises telephony applications typically consisted of PBX (News - Alert), IVR and a tangle of lines, which cloud telephony does away with. That means no hardware to maintain, no software to upgrade, no maintenance charges, all of which translates into cost savings.
Moreover, there is a common system to support multiple locations and in case of a failure, disaster recovery solutions help the company to get back on track very quickly.
Of course, this only touches the periphery of the actual and practical benefits that cloud telephony brings in its wake. Experience it to feel the difference.
Want to learn more about cloud computing solutions geared specifically toward small to medium-sized businesses? Don’t miss the Cloud4SMB Expo, collocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida. Stay in touch with everything happening at Cloud4SMB Expo. Follow us on Twitter.Edited by Rachel Ramsey