Dun & Bradstreet (News - Alert) (D&B), a source of commercial information and insight on businesses, recently released D&B360 3.0, an upgraded version of its sales and marketing intelligence solution for customer relationship management (CRM) systems.

Targeted at the sales and marketing professionals, the D&B360 offers direct access to D&B’s global business data and analytics within CRM systems. In addition, users can also benefit from relevant news, social media and sales tool. Company officials said that all these provide the insight that helps stay ahead of competitors, enabling improved sales performance.

The new version of D&B360 comes with a redesigned interface, which is expected to take the sales intelligence to the next level. Sales intelligence has become pivotal to the success of a business. For sales and marketing professionals, it is important that credible, complete information on potential leads and customer base is easily accessible.

The D&B360 enables sales teams to leverage their CRMs, which provides them the much needed sales intelligence to bag new business and retain business, as well. Company officials said that marketers can increase their campaign’s effectiveness, with robust targeting using segmentation data- and list- building tools

The company has worked with its customers to improve the user experience of D&B360, according to Laura Kelly, chief product officer at D&B. She said that common tasks now require fewer clicks and critical information is easier to access.  

“The precision enabled by D&B360 3.0 helps businesses cut research time to convert prospects into long-term profitable customers,” Kelly said.

With the help of D-U-N-S Number and D&B’s proprietary matching technology, the newest version of the D&B360 claims to create “trustworthy” master records in CRM systems. Additionally in order to develop a comprehensive, informed view of each customer, the D&B360, version 3.0, also connects each customer to financial data, marketing pre-screen scores, professional contacts, social media, news, and more.

“D&B360 arms sales teams with the data and tools they need to easily pinpoint the best new prospects, and the information they need to connect with key decision makers,” said Rebecca Rosen, president at Sales Enabled, a consulting firm that specializes in sales and marketing automation.

Recently, D&B introduced the D&B Data Exchange, a cloud-based service that provides customers one-source access to industry-specific data from select companies that join the D&B Data Exchange as partners.


Edited by Rachel Ramsey