ZOZI, a venture-backed startup in San Francisco, recently bought real-time reservation system TripFlavor with the intention of becoming a back-end provider to activity suppliers. The company also launched ZOZI Advance, a real-time booking, scheduling, payments, and customer relationship management (CRM) SaaS (News - Alert) platform for activity merchants.

TripFlavor is a provider of a cloud-based reservation system for activity merchants and tour operators. TripFlavor met with many potential strategic partners and was looking for its technology to be part of a platform that will ultimately power the active lifestyle market and ZOZI fit its requirements.

Sam Edelson, co-founder and CEO at TripFlavor, said in a statement, “We’re thrilled to be joining forces with ZOZI. The technology that our team worked so hard to build, combined with ZOZI’s strong brand, merchant network, ZOZI Gurus, and passionate customers, creates a much needed solution in an industry that is poised for disruption. The large activities market has long been underserved because most companies lack several pieces to the puzzle. After meeting with many potential strategic partners, it was clear that ZOZI had all the pieces in place and we wanted our technology to be part of the platform that will ultimately power the active lifestyle market.”

Both the acquisition of TripFlavor and the launch of ZOZI Advance are part of ZOZI’s efforts to evolve into a full end-to-end active lifestyle platform designed with three core pillars: inspiration, commerce and technology.

The new ZOZI Advance is designed to enable users to simply manage their business. They can increase sales with real-time online booking, streamline communication with auto-generated e-mails to customers, create and maintain an unlimited number of experiences, utilize a consolidated calendar, and generate new business through access to millions of active consumers through ZOZI’s website.

For customers, ZOZI Advance will soon enable real-time bookings across thousands of activities in the U.S. and Canada. It is an ideal choice for activity merchants because it’s the first platform to also bring substantial, high-quality new customer flow to the merchant via a branded channel.