Customer relationship management (CRM) solutions enable businesses to understand, retain and attract customers and their experiences and satisfaction with a company. Gartner (News - Alert) research shows that CRM spending has increased rapidly since 2010, and continued spending is predicted to grow year-on-year.

Soffront is a provider of CRM solutions for both SMBs and enterprises. It has helped thousands of customers for the past 20 years across different industries, including bio tech, energy, finance and insurance, manufacturing, media, service, software and telecom.

The company recently unveiled a CRM solution for the business coaching industry, which simplifies many complex operational challenges and empowers coaches to increase lead conversion and shorten sales cycles, increase client collaboration and productivity and improve client retention and lifetime value.

“We did extensive market research and found that the business flow for coaching companies does not readily fit into any generic CRM system,” said Manu Das, president and founder of Soffront, in a statement. “We worked with real-life coaches to build this vertical CRM to help them automate operations, improve client communication and increase client retention.”

With Soffront’s new solution, business coaches will be able to monitor clients’ progress using conversion and productivity reports, increase conversion by setting and monitoring goals, guide clients to success by setting up clients’ sales process, automate communication by sharing documents with clients and getting updates automatically and automate lead nurturing with E-mail marketing.

When coaches add leads, Soffront creates the appropriate tasks for you to focus on relevant leads. Users can see all the recent updates for each lead, including your comments and pending tasks. The solution helps guide clients with step-by-step workflows and makes clients more productivity by effortlessly managing and monitoring clients and their progress.

To learn more, visit http://www.soffront.com/coach-crm.