Cloud CRM provider Soffront has listened to the masses regarding adding new features for its enterprise cloud CRM solution. Recently, the company announced three new additions to its existing software that will allow sales and marketing professionals be more proficient in their customer experience endeavors.

With the latest release comes document capture, electronic signature and card scanner integration, all of which will allow professionals to effortlessly collect information, store it and use it for all of their customer contact and correspondence needs.

With document capture, any sales professional or marketing associate can gather and electronically capture printed documents and easily associate it with CRM records. By keeping things uniform and together, making productivity second nature.

“Soffront CRM is well-known for its innovation, ease of customization, and ease of use. We are committed to providing users with an exceptional experience and improve their business productivity,” said Manu Das, president and founder of Soffront in a statement. “Our customers were asking for these features, and we listened. One of the main reasons companies choose and stay with Soffront for years is that we listen to our customers and align our product enhancements to their business needs.”

The new features are a welcome addition to Soffront’s existing hosted CRM Service, a cloud CRM solution that allows businesses to manage customer information and processes without the need for complicated IT infrastructure and hardware.

Because it uses the Internet, concern over maintenance and upgrades are non-existent. Users can customize the interface as they need it and takes just days to set up.  

CRM solutions can provide technology, economic and business benefits over the traditional on-premises solutions, which is why Soffront is an attractive option for businesses in need of a CRM tool without the hassle of software installation or hardware requirements.

Cloud CRM, like that of Soffront’s solution, eliminates the operational and cost related barriers that stand in way of implementing a customer driven strategy.