Customer relationship management helps businesses identify and target their best customers, generate quality sales leads, plan marketing campaigns and most importantly, form relationships with customers and provide the highest level of customer service. Soffront, a provider of cloud CRM solutions, is celebrating 20 years of success in the CRM space, offering an award-winning configurable CRM suite of products.

Soffront’s integrated CRM suite spans sales, marketing, service and operations. It is truly different because it's a complete suite of applications that means companies don't have to purchase expensive add-ons for complete business functionality. Moreover, cost of implementation is lower compared to value added resellers (VARs) who have high upfront fees. Soffront is designed to be easily customizable bringing projects to completion faster and at a lower cost. All these benefits make Soffront particularly attractive to small/mid-market customers.

"Over the last 20 years, we have learned the challenges midsize and enterprise businesses face in automating their sales, marketing, customer service and operations and solved them,” said Manu Das, founder and president of Soffront, in a statement. "This deep experience has helped us to constantly update our products for the last 20 years. We are committed to providing users with an exceptional experience along with best practices and implementation strategies."

From its first application launched in 1993, Soffront has evolved into a complete end-to-end CRM solution, providing sales, marketing, service and knowledge management with greater adaptability and customization than any other mid-market provider. It serves an abundance of industries, from aerospace, construction and government to real estate, manufacturing and financial services.

Andre Fidellow, vice president of HealthTec, a long-term Soffront customer said, "We have been a customer of Soffront for ten years. During that time, I have been impressed with Soffront's ability to customize their product to match the real-world workflow of our business. As our business has changed, Soffront has been able to change with us, moving their CRM product forward. Year after year, Soffront meets our ever-changing needs by providing time-saving and business enhancing features."

With Soffront, you are in control right from the initial deployment throughout your changing business needs. Its CRM platform offers flexible delivery, Web-based CRM architecture, screens and workflow, automation rules, analytics, Web services and COM API, productivity and can be up and running in days.

"From the very beginning we designed our solution to be fully configurable without writing code. Ability to configure our CRM was not an afterthought. Easy and complete configuration has been in our DNA from the very start. One of the main reasons companies choose and stay with Soffront for years is its ability to configure all aspects of the software and its ease of use,” said Das.

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