Cegedim Relationship Management, a company dedicated to helping Life Sciences companies successfully embrace the challenges of an ever-changing environment, recently released the eighth generation of its customer relationship management (CRM) platform, Mobile Intelligence 8, the most advanced, comprehensive and rapidly expanding CRM solution for Life Science commercial, medical, key account management and market access teams.

Life Sciences companies are those in the business of making and marketing medical devices, pharmaceuticals or involved in other biotechnology ventures.

Building on its knowledge and 40 years of experience, Cegedim Relationship Management provides solutions that cover every step of your commercial cycle, contributing significantly to strengthen your customer relationships, enhance sales effectiveness, optimize data quality, improve marketing performance and mitigate regulatory compliance risks.

The latest release features holistic flexibility across Mobile Intelligence’s CRM + CLM + Data platform, enabling Life Sciences companies to increase their commercial productivity through meetings management via tablets, measure and optimize performance through out-of-the-box actionable reports and leverage value-added customer centric strategies through stakeholder engagement insights for stronger relationship building.

“Listening to our clients’ key challenges is integral to creating solutions that realistically reflect today’s industry,” said Laurent Labrune, chief executive officer of Cegedim Relationship Management, in a statement. “Mobile Intelligence 8 further optimizes commercial operations with an entirely comprehensive CRM platform. This release comprises vital insight from our customers and cements our position as an innovation leader in Life Sciences customer-centric CRM solutions.”

Image via Cegedim Relationship Management

Mobile Intelligence 8 achieves increased usability with the recently revamped and compliance-ready meetings module that enables cost allocation per doctor for increased transparency via MI Touch. The latest release also delivers out-of-the-box actionable reports for Primary Care and Key Account Management (KAM) through intuitive Key Performance Indicators (KPIs) to foster maximum performance. In addition, Mobile Intelligence 8 enables commercial teams to better leverage key stakeholder engagement insights by supporting the delivery of key messages based on the stakeholder’s patient population.

The Mobile Intelligence Platform enables your users to improve their productivity and enables 360 degree integrated views. The platform administration optimizes collaboration, achieving unrivaled customer, strategy and result insights.

The world’s most comprehensive HCP database, OneKey, is natively integrated to Mobile Intelligence. CRM + CLM + Data enables Life Sciences companies to strengthen their targeting and profiling strategies by reaching the most relevant customer base. This out-of-the-box integration enables companies to rapidly start their commercial initiatives while eliminating implementation and maintenance costs.