Soffront, a provider of customer relationship management (CRM) solutions, offers a variety of CRM services and software, including customer support, helpdesk software, back office support, datasheets and marketing automation.

It also offers mobile CRM. With Soffront Mobile, Soffront extends CRM by providing real-time mobile access to critical business information. The software allows for easy access using any mobile browser available on smartphones and mobile devices, including iPhone (News - Alert), Android, BlackBerry and Windows Mobile.

Staying in close contact with the customer means that many of your sales personnel are in the field for the majority of the day. Soffront’s Mobile CRM ensures that sales personnel are kept up-to-date, and will be able to remotely enter and update account, contact and lead information; enter and update notes; assign new leads; schedule and work with activities; manage opportunities; and search their customer records.

The software also benefits field support personnel. Organizations are looking to evolve their CRM practices to better understand how the customer is using the product, identify cross-sell/up-sell opportunities and strengthen loyalty. Field support organizations face inefficient dispatch, low first call fix rates and inadequate call reporting.

With Soffront Mobile Support, they will be able to access ticket history, enter and update ticket statuses, assign and escalate tickets, create work orders to acquire parts and tools, submit call records with time and part information to initiate invoicing, and search their customer records.

In today’s world of mobility and social networking, cloud CRM solutions are needed for improving customer service. It is best to effectively manage all corporate and consumer information so businesses can make the most of customer interactions as well as increase the opportunities for selling and cross selling. Understanding and appreciating the intent of customers and predicting their behavior is crucial in delivering optimal service in an ever changing environment.