Oracle (News - Alert) is helping organizations achieve sustainable business growth by integrating Oracle's RightNow CX Cloud Service with Oracle Fusion Sales.

This integration allows relevant, cross-channel customer interactions to increase revenue opportunities and drive organizational efficiencies.    

A combination of Oracle’s RightNow CX Cloud Service and its Fusion Sales solutions, the service delivers several benefits to the organizations, such as increasing customer retention, driving higher levels of customer advocacy and increasing sales conversion.

To this end, Oracle offers relevant tools that provide a complete, cross-channel view of the customer to sales, marketing and service – and empower sales and service departments to collaborate to proactively solve customer issues.

The integration also lets sales agents review service history in preparation for sales calls, and understand customer value based on prior buying habits and existing opportunities.

"Every interaction is a relationship opportunity to grow your business,” said David Vap, group vice president at Oracle. “When these interactions are relevant and add value for customers, customers are more likely to trust the relationship and seek purchase advice."

"This customer trust provides an opportunity to increase customer product adoption and to reduce the cost of customer acquisition, thereby increasing company profitability," he added.

Oracle also arms companies with the context and status of the customer interactions that helps them offer more relevant products and services to customers.

A combination of Oracle RightNow CX Cloud Service and Oracle Fusion Sales solutions generally helps companies better match products and services to specific customer needs, deliver targeted, personalized interactions intended to help customers derive more value from purchases to inform future buying decisions, and identify new opportunities to increase deal size and conversion rates.  

Oracle was in the news earlier this month for announcing the Sun ZFS Backup Appliance, an integrated, high-performance backup solution for Oracle engineered systems, including Oracle Exadata Database Machine, Oracle Exalogic Elastic Cloud and Oracle SPARC SuperCluster T4-4.