Gibbons Maintenance, a janitorial service provider, has selected Soffront’s leading customer relationship management software to streamline its customer strategy and simplify its communication processes. As an industry-leading cloud CRM provider, Soffront has been in the CRM software business for over 18 years, and the company will help Gibbons make customer data more organized as well as improve customer-to-representative systems.

The benefits Soffront will bring to Gibbons include multiple modules available at one single subscription price, the ability to build collaboration and productivity across the business, and no additional add-in modules for full functionality. 

Harry Tossounian, president of Gibbons Maintenance, stated, “Now we have a complete customer satisfaction solution. Before the solution that Soffront will offer, a customer wasn’t able to communicate quickly and easily with us to make sure work was being done to their satisfaction. We will be able to communicate instantly from the field and have access through the mobile CRM application.” 

One of the main reasons Gibbons chose Soffront was because of its unique mobile application software. Gibbons will also be using Soffront’s marketing automation, defect tracking, and sales force automation to manage its selling cycle.

Using Soffront’s offerings to target more focused and qualified prospects, Gibbons will also maintain highly profitable marketing campaigns, and will use Soffront’s defect tracking to allow customers to automate their own service resolution tickets to improve customer satisfaction.

Tossounian continued, “Now, when our site managers are out doing building inspections, they have access via their iPads to the Soffront CRM and I get reports in real time. I can keep an up to the minute pulse on the business and don’t have to wait for paper reports to be turned in at a later time or have them to come into the office to turn in their work. Additionally, with Soffront’s easy to customize integrated CRM suite, we felt Soffront offered us the best ROI for our needs.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jennifer Russell