Exact Market, a Silicon Valley-based marketing company, has identified some of the key issues that organizations face while deciding whether cloud services are right for their businesses. Based on that, Exact Market now offers seven cases for the businesses to determine if they should make a move to the cloud.

First, businesses should realize the real benefits of cloud communications. According to Exact Market, cloud relieves organizations from investing in on-premise infrastructure and frees up IT staff so that they can focus on core activities.

Cloud gives greater flexibility and control to organizations. With the ability to add features and users as needed, cloud can scale along with a business, given greater control over communications. It also gives predictable billing as organizations can demand and implement services according to their budget.

Another advantage of cloud  is that it can integrate all devices such as computers, desk phones and mobile phones. This is an added benefit to organizations looking for mobility as a key function to improve business processes.

Cloud lets you get all services from a single vendor in most cases. It means they can combine multiple services such as Internet, communications, applications, storage, security and more. The advantage of this is that businesses can streamline multiple vendors and bills into a single provider. 

The biggest benefit of cloud is that organizations can reduce capital expenditure. Cloud can provide significant cost savings compared with on-premise IT architectures. It also eliminates ongoing maintenance and upgrades.

As mentioned earlier, one of the best features of cloud is that it supports mobility. Organizations that have mobile staff can take advantage of mobile access to company data, improving efficiency and making them more productive.

Last but not the least, businesses can relieve themselves from installing expensive hardware to purchase and maintain. In turn, it allows them to focus on other company IT projects.