GFI Software, a provider of powerful, award-winning IT solutions for small to mid-sized businesses, is taking its innovation another step further. Building on the success of GFI Cloud, a new program from the company will grow U.K. partner activity, as well as help and incentivize the channel to incorporate cloud services into their solutions.

GFI Software has announced a new channel partner expansion program aimed at growing the number of resellers offering GFI’s cloud-based solutions, such as the award-winning GFI Cloud IT management solution, along with equipping all resellers with the knowledge and resources they need to upsell and cross-sell cloud solutions to their customers.

The cloud channel expansion program, which is already underway and will run until November, will focus each month on a different aspect of the GFI Cloud solution, helping current and prospective partners understand how GFI Cloud can help them grow sales, engage with new customer communities and solve customer challenges for which conventional on-premise software may not be an appropriate solution.

The program will focus on areas including patch management, antivirus, network and server monitoring, and managing mobile workers, along with Web and content filtering.

“Cloud solutions are an important opportunity for the channel that generates both healthy up-front revenues and recurring business. The success our existing partners are having with GFI Cloud is a clear indicator that the channel community is key to the success of cloud solutions for the wider industry, and that cloud doesn’t mean direct sales only”, said David Ball, director of channel at GFI Software. “Our new cloud partner program will aim to deliver a three-figure increase in cloud resellers and will provide both current and new reseller partners with tools, incentives and support to help them drive cloud sales and integrate GFI’s cloud solutions alongside their existing physical product lines.”

The program will be supported by a widespread marketing campaign encompassing sponsorship and advertising across leading channel publications, newsletters, direct mail and e-mail bulletins.

For more information about GFI Cloud and pricing, click HERE.