It’s one thing for a business to appeal to clients, but the heart of a marketing department is its ability to keep them. Building a long term relationship with those with whom a company does business is one of the most valuable – and often underestimated – prospects a company engages in. That means its software should behave the same way.
American Income Life (AIFL) recently chose IVR and hosted dialing solutions from Chase Data to perform outbound calls that predict the targets of calls based on the company’s evolving clientele. The firm sought a system that did not require staff to create manual lists of contacts that required daily adjustments each time a call was made – a routine that wasn’t conducive to efficiency over the course of an eight-hour day.
With the help of Chase Data, AIFL applied a PoweNOW Midsize Web-based dialer system and saw confirmed client appointments increase by 300 percent. Chase Data’s assistance entailed an adjustment to AIFL’s current SQL (relational database server), so that its call system perpetually drew from inbound call data from company ads across all media. The system turned inbound calls into leads.
Field representatives at AIFL file appointments with clients online, and have appointment reps update those meetings so that they’re consistent with the server’s database.
AIFL’s success with Chase Data is a testament to the value of intuitive technology in the processes of a business that need not invest time personally organizing an inherently volatile list of contacts every day.
Chase Data’s service operates on an average of six lines and costs $149 per seat.
Edited by Rich Steeves