Click to Call has grown in importance as a key element for business websites as more and more consumers take part in the connected lifestyle including communicating, working, and even shopping online.
With customers searching the Internet and using business websites as a way to find out information, Click to Call offers a way for businesses to present the same service and support via their website as they would at a physical location. This increased focus on the online customer helps businesses to complete more sales.
To find out some of the ways to successfully leverage Click to Call, Ifbyphone (News - Alert) has highlighted, "Ten Tips for Click-to-Call Success:"
1. Before you even begin, ask yourself, "What am I trying to get a clicker to do on my site?" Know what you want a Web surfer to do before uploading Click to Calls onto your site.
2. Many new web surfers are skeptical about switching from conducting sales transactions with humans to a computer over the Web. Click to Call can drastically reduce site abandonment by strategically placing Click to Calls in areas of your site where things get a bit tricky. This is often the crucial difference between making a sale and having one fade away.
3. Actionable anchor text can improve the number of clicks that result in calls to your business. Simple text that reads “Click here to call me now,” “Click to speak with a customer service representative,” or “Click here to speak with our sales manager” can improve connectivity between you and your customers.
4. While you don’t want to overload and place a Click to Call in every paragraph of your site, you do want to be generous with the amount of Click to Calls you input on your Web page. Anywhere you list your contact information there should be a Click to Call.
5. An attractive image is vital. If you’ve got an appealing button that pops out from the page, the worth of your Web site to your business increases exponentially. It’s a simple concept that cannot be stressed enough.
6. Since we’re on the subject of images, let’s not forget the box that pops-up when someone clicks on your Click to Call link. This window should be branded to fit the design of your site.
7. An attractive Click to Call at the top left or top right of your site can improve talk time. A well-placed Click to Call can mean more voice-to-voice phone time between you and a customer and thus more potential to jack up sales.
8. Hidden Click to Calls can be a good way to initiate sales talks with customers. Once they click submit, a Click to Call hidden in that submit button will connect you to the customer, making your service or sales team look top notch.
9. Click to Calls are a valuable tool for letting customers know about special offers or inciting them to click in order to save money or win a prize. Update some of the Click to Calls on your site with information or offers to encourage a caller to get in touch with your company.
10. Include information in the pop-up box or right beneath the Click to Call letting the customer know that the call is free to them and that their number won’t ever be sold to a list or given away to ensure a customer that the call is safe and easy, and encouraging them to input their number.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.
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