Many of the devices and applications currently available to consumers today are making it possible for call centers to address the specific needs of customers with greater precision. Multi-channel technology is now being used by call centers across all industry sectors—not only for business to consumer interactions, but also for business to business.
The Oracle (News - Alert) Eloqua for Manufacturing cloud-based platform is designed to provide companies with the tools they need to target and personalize customer interactions with a flexible and industry-specific marketing automation solution across different touchpoints and channels.
The Eloqua (News - Alert) platform is the latest addition to the Oracle Marketing Cloud and just like previous solutions, the goal is to improve customer experience, efficiency, marketing outcomes, and drive revenue, except this time it is geared towards global manufacturing organizations.
The Oracle Marketing Cloud delivers industry-specific marketing solutions for different sectors including insurance, asset management, entertainment, non-profits, life sciences, wealth management and manufacturing organizations.
By introducing industry-specific capabilities, this new solution increases marketing effectiveness that enhances targeting and segmentation, while increasing engagement that is measurable by producing actionable reporting. This platform provides a comprehensive view of the buyer providing marketers in global manufacturing organizations insights into customer demand signals and integrated business intelligence reporting. It allows organizations to deliver personalized campaigns that can be timed and targeted, which eventually improves the quality of leads before it is passed on to sales, thus increasing the prospects of finalizing a sale.
The new solution automates many campaign tasks and personalizes them across print, e-mail, web, and telemarketing channels with intuitive templates and workflows that helps marketers create and extend channel relationships quickly and efficiently. This helps manufacturers achieve faster time to revenue to their customers’ lifetime value.
Oracle Eloqua for Manufacturing provides:
- Efficient marketing campaign management and execution
- Fast and accurate targeting
- Improved personalization
- Better lead management
- Simplified customer on-boarding
- Accessible customer data
- Optimized customer engagement
- Enhanced customer insight
- Enhanced mobility
“Manufacturing organizations want to improve engagement with customers and prospects across digital channels so that they can gain better visibility into their sales pipeline and grow their businesses. With capabilities developed specifically for manufacturers including pre-built templates and leading business intelligence, Oracle Eloqua for Manufacturing helps manufacturers improve marketing effectiveness and drive revenue,” said Steve Miranda, executive vice president of Oracle Applications Development.
Edited by Alisen Downey