Brierley+Partners, a provider of customer relationship management and customer loyalty solutions and programs, has recently entered into a strategic partnership agreement with GPShopper, a provider of retail mobile commerce solutions.
Under the terms of the agreement, GPShopper will integrate their award-winning mobile platform with Brierley+Partners’ industry-proven CRM/Loyalty technology platform Brierley LoyaltyWare. Officials explained that GPShopper will work together with Brierley+Partners to seamlessly integrate Brierley LoyaltyWare and mobile SDK as a platform plug-in to GPShopper’s retail mobile apps.
Jim Sturm, CEO of Brierley+Partners explained, “Mobile adoption will continue to exceed any channel. We are proud to partner with GPShopper, the most innovative partner in the field.”
According to a study by the NPD Group (News - Alert), most smartphone users spend over 150 minutes daily using apps, versus 40 minutes on the mobile Web. Because of this, it has become obvious that loyalty programs should be where the consumer is most engaged with smartphones – mobile applications.
Thus, retailers, with the help of the integration of Brierley LoyaltyWare and GPShopper’s mobile app capabilities, will be able to transform and enhance customers’ in-store experiences in a scalable and operational framework. Specifically, the combination of GPShopper and Brierley+Partners analytics will provide companies with brand insights on how loyal customers behave across channels.
In a press statement, Alex Muller, CEO of GPShopper, said, “The addition of the Brierley LoyaltyWare plug in, to our already robust mobile commerce and in-store engagement platform, will radically accelerate the relevance and personalization of mobile to consumer.”
Brands looking to leverage mobile loyalty solutions will now be able to take advantage of the cost and time savings that this partnership will bring to the deployment process.
Edited by Blaise McNamee