Spark Hire, a provider of an online video interviewing platform, has highlighted the growing importance of video interviews for call centers, which often witness massive recruitment drives that lasts for several days.

In its new whitepaper, the company has thus outlined eight tips to improve call center recruiting with video interviews.

Video interviews, the company explains, simplify the recruiting process, as it helps HR managers filter the candidates at the crucial stage of the hiring process. Filtering through video interaction helps businesses save time and resources while providing them with better insight into the candidate’s caliber.

Another advantage of video interviews is that it can be replayed for further evaluation by different people. The recorded interview can also serve as an authentic record, in the event a violation of recruitment policy is reported. 

“Six out of ten companies are already using video interviews in their recruiting process and more companies are expected to embrace video interviewing in 2014,” said Spark Hire CEO, Josh Tolan, in a statement. “This shows the power of this technology and it should not be overlooked by call centers.”

The whitepaper discusses how video interviews can be used to find candidates with superior communication skills and to get a more personal feel for candidates. It says video interviews expose the candidate’s communications skills and personality.

Video interviews, according to Spark Hire, are a must for employers planning massive recruitment drives for their call centers. They can contribute greatly to the resulting performance of the call center by helping identify the right candidates for the job. In the long run, this will result in higher retention rates and improved agent efficiency.

Thus, to reduce turnover, it is necessary to select candidates who are excited about the position and are willing to stick around. Connecting more personally earlier in the hiring process can help to do just that.

“Call center hiring managers need to take advantage of these tips,” says Tolan. “If they want to overcome the problem of high employee turnover in their call centers this whitepaper will be vital to them achieving that.”