Do you know Zeacom (News - Alert)?

If not, you should probably be aware that the contact center software and unified communications leader was rated a “Need to Know” vendor for 2011 by CRN magazine.

According to the judges of this superstar list, each of the vendors that fell into this category possess the right tools and opportunities to significantly increase their share, thanks to their bold visions for UC, collaboration, and services, and their abilities to help channel partners profit with those tools in the future.

What sets Zeacom apart is true commitment to its value-added resellers (VARs) and partners. Not only does the company boast UC solutions that combine tools like conferencing, presence, speech recognition, record and evaluate, and business process automation, but Zeacom is far from being a rookie to the UC and contact center ballgame.

Take Zeacom’s relationship with Source (News - Alert), Inc., for example. Five years ago, the voice and data business communications services company sought a partner that could deliver more efficient and effective UC and contact center solutions. Once Source discovered Zeacom and its Zeacom Communications Center software solution, it never looked back.

“We’ve won every bid where we’ve proposed Zeacom,” said Debbie Magnanti, director of Sales and Support Services for Source. “Zeacom differentiates us from the competition with its seamless, integrated approach, architecture and better, more efficient customer care.”

By becoming a partner of Zeacom’s, companies gain an exciting new revenue stream from its affordable, scalable market-leading solutions that can be applied to almost any business out there. Other benefits of joining the reseller program include not having to compete with a direct sales channel, access to qualified leads and customizable marketing tools, and even opportunities to cross-sell.

By integrating seamlessly with leading systems from Avaya, Cisco (News - Alert), Microsoft Lync and NEC, Zeacom brings significant additional value to a reseller’s proposal to mid-sized contact centers. Even more, as Zeacom sells its solutions solely through the channel, the company is committed to supporting its resellers and creating new service-based revenue prospects for systems integrators. According to company officials, Zeacom’s ZCC is the perfect fit for these types of call centers as it can maximize ROI and turn a call center into a fully-featured multimedia center while simultaneously deliver scalability and accurate reporting.

While there are a number of factors that contribute to the success of a partnership with Zeacom, one of those is Zeacom’s provision of a detailed plan for the relationship. This “roadmap,” indicates what responsibilities and roles Zeacom will have throughout the customer lifecycle and examines what areas truly are in need of improvement.

This “integrated, phased sales approach” is what has solidified Zeacom’s partnerships with VARs to achieve just as much success in 2012. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO, click here.

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Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell