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Oracle's New CRM Enhances Call Center on Demand Capabilities
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Oracle's New CRM Enhances Call Center on Demand Capabilities

August 07, 2012

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By Susan J. Campbell,
TMCnet Contributing Editor

The customer service market is seeing an uptick as an increasing number of companies realize the savings they can achieve while benefiting from the various tools that come with call center on demand solutions. The flexibility and scalability of such solutions, combined with the lower cost, makes customer care more accessible for even the smallest companies.


Call center on demand solutions offer more flexibility in staffing, lower maintenance costs (if any), and extremely fast deployment times. According to this Enterprise Apps Today article, Oracle’s (News - Alert) customer relationship management (CRM) on demand recently got a rejuvenating shot with Release 20.

This latest Oracle release includes upgrades that are aimed at financial services and insurance agencies as well as companies dealing with life sciences and automobiles. These fields were targeted especially as the customers communicating in these industries are afforded more customizable support.

Those involved in life sciences need tools that give laboratories and health care entities the ability to record and monitor their processes more closely, while also staying in compliance with the strict regulations to which they are held. Oracle’s call center on demand offers those tools.

Insurance and financial customers need analytics and business intelligent-features that allow them more subject areas and better visibility into financial object fields that assists them in making decisions in real-time. And the automotive customer needs to tailor the analytics by each individual model of vehicle, and Oracle’s call center on demand tools let them create comprehensive reports.

Call center on demand solutions need to give the user an opportunity to save time on applying data to existing addresses. Oracles CRM is a healthy addition to call center on demand solutions as it reduces the amount of data that has to be re-entered. Several contacts can share addresses and user account information that can be re-used from account to account.

Mobile capabilities is another trend in the call center on demand space. The connection to mobile sales allocated in the Oracle CRM solution allows the user’s handheld devices to stay on top of the information vital to their enterprise. Because most handheld devices are produced with small screens, Oracle’s on demand solution offers an experience that is efficient or the smaller screens, allowing users to connect to the sales people with whom they need to communicate.

iPhone (News - Alert) users can integrate their contact applications with the call center on demand calendar on their device. Of course, the mobile tools are just as easy to deploy, manage, configure and use as those made for laptop and desktop computers.

Integration is also an important factor in taking on a call center on demand solution. Oracle’s on demand solution brings with it integration with Microsoft (News - Alert) Outlook so that all users can stay on task with priority issues, integrate with their contacts and make it a priority to stay on task. Such an approach to efficiency is not lost on Oracle users.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.




Edited by Rich Steeves
Call Center On Demand Home Page





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