Trends in Corporate Communications Determining Use of Call Accounting
March 22, 2016
By Susan J. Campbell
TMCnet Contributing Editor
The cost to stay connected is not something we often want to think about, unless it’s time to renew our mobile contract. Yet mobile providers have gotten smart and are encouraging people to avoid long-term contracts and instead putting their investments in the devices they’re buying. For the individual responsible for tracking these expenses for the enterprise, call accounting is a must.
This is especially true if unified communications is part of the mix as this individual must track all platforms, uses, devices, users, contracts and more to ensure accuracy and proper spending. Unified communications continues to grow, which means that companies need the right call accounting solutions in place to stay on top of activities and expenditures so that funds are available to take advantage of the latest innovations.
Call accounting solutions provider, ISI Telemanagement Solutions (News - Alert) (ISI) recently posted a blog on a closer look at these trends and how having the right tools in place can give you the upper hand. The elimination of unnecessary applications is one step in the right direction. At one time, there was a need for separate applications to allow people to communicate with different groups for different reasons. Today, non-stop communications are a must to improve productivity and the number of overall apps that must be managed is quickly decreasing.
In addition to the decrease of needed apps, companies are also now taking advantage of business technologies that have embedded services, such as Communications-as-a-Service (CaaS) within the application. And while employees continue to use unified communications technologies, they aren’t always aware of this fact. The ease of use and benefit are generally clear and driving much of this use, yet the fact that the technology is unified is truly unimportant to them in the end. What’s more likely to occur moving forward is the growing adoption of commonly used technologies with unified communications as a standard application.
The individuals who are responsible for call accounting activities are likely going to continue to see Cisco and Microsoft (News - Alert) as a part of the mix as these two players continue to claim leadership in the market. Skype for Business continues to be a solid platform for Microsoft and Cisco (News - Alert) is meeting the unified communications demand through voice, video and conferencing capabilities both in-house and on mobile devices.
The largest growth, according to ISI, for unified communications is outside of the United States. Significant strides have been reported in Australia and the Middle-East as carriers are being replaced by unified solutions that better meet the needs of the users there. As a result, companies are likely to continue to see new innovations enter the market, designed to make their communications even more seamless.
Overall, these trends should benefit all involved as the demand for better, innovative and more efficient never tends to wane in corporate communications.
Edited by Stefania Viscusi