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Smart field workforce optimizes the efficiency of any service organization and is the key to positive customer experiences. After all, the clock keeps ticking and customers have no time to wait. The convergence of cloud, social and mobile technology offers greater advantage to energize field workforces, their customer relationships and, every business.

Keeping this as its priority, Ritter Communications, a triple play service provider, is all set to power its field service through its alliance with TOA Technologies (News - Alert), a provider of field service and mobile workforce management software solutions.

Serving nearly 57 communities and more than 45,000 customers, Ritter was looking for a solution that would help the company create a more efficient field workforce connected to customer relationship management and billing processes. By associating with TOA Technologies, the company can now use its ETAdirect Professional and ETAworkforce solutions.

"Our business reached a point where our IT applications, especially those supporting the field workforce, couldn't scale to help us maintain those critical relationships. And, just as importantly, our old systems didn't have the sophistication to optimize our mobile employees' travel routes and help us communicate directly with customers,” Carla Bloodworth, director of operational systems at Ritter Communications said in a statement.

This necessity was behind Ritter’s selection of ETAdirect Professional as the best means to meet it requirements.  The solutions allows Ritter to learn how individuals do work in the field, creates patterns based on this real-time data and then processes it against the workload of the day to find the best match considering the multitude of variables of all appointments, customers, technicians and our business requirements.

“ETAdirect Professional will be the centerpiece solution for how we empower our field teams to make these improvements, and by integrating with Salesforce through TOA's ETAworkforce, it will create a more holistic view of our customer relationships,” added Bloodworth.

TOA's ETAdirect is a complete cloud-based field service management application suite, which manages the entire service delivery process. The solution can be quickly deployed, and is noted to be highly configurable and easily integrates with existing CRM, ERP and other systems.

"Companies of all sizes are seeing that with the power and flexibility of a configurable cloud-based field service management solution designed for the mobile world, now is the time to move beyond legacy installed applications," said Yuval Brisker, co-founder and chief executive officer at TOA Technologies.