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Marketing automation is the quintessential tool for companies looking to improve their sales process. It eliminates cold calling, enhances various forms of sales communication channels a company already has and helps companies to generate better leads. Helping companies to improve their marketing automation strategy, cloud communications solutions provider Intelliverse (News - Alert) has unveiled the ability to integrate with a business’s marketing automation strategy. Using its IntelliConnection Enterprise sales automation solution, the company helps in every stage of marketing automation.

 IntelliConnection makes handling inbound and outbound calls easier. It helps customers to improve sales by eliminating dialing for reps with its cloud-based Software-as-a-Service (SaaS (News - Alert)) application. It also delivers qualified appointments to sales personnel. “We see the positive impact that marketing automation companies such as Marketo (News - Alert), Eloqua, Silverpop, and Pardot have made to the top end of the sales funnel by bringing more qualified leads into businesses,” said Sean Gordon, CEO of Intelliverse. “With IntelliConnection, we are applying that same philosophy to our customer’s sales process to ensure that these qualified leads are contacted quickly and effectively by a salesperson.” In 2012, the company introduced its hosted solution for contact centers. The platform brings together Interactive Voice Response (IVR), Automated Call Distribution (ACD) and IP telephony applications into one product.