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Temkin Group, a market research and consulting firm that helps organizations accelerate customer experience transformation, has recently honored Oracle (News - Alert) with its 2013 Customer Experience Excellence Award (CxE).

Oracle earned this recognition by demonstrating special efforts to enhance the customer experience in sustainable ways. Other companies such as AIG Asia Pacific, Cisco, EMC (News - Alert), and Intuit were also among the five winners to bag the Temkin Group's 2013 CxE Award.

The CxE Awards were adjudicated by five renowned customer experience experts: Shep Hyken (Author and Chief Amazement Officer of Shepard Presentations), Ingrid Lindberg (Customer Experience Officer of Prime Therapeutics), Aimee Lucas (CX Transformist & Vice President of Temkin Group), Bruce Temkin (CX Transformist & Managing Partner of Temkin Group), and Bob Thompson (CEO and Editor-in-Chief of CustomerThink).

“The winners and finalists were impressive, beating out a tough group of nominees this year,” said Temkin. “Oracle’s comprehensive use of attitudinal and behavioral data to understand customers really stood out.”

Many companies submittied nominations for the CxE Awards, which were judged based on three criteria: customer experience transformation efforts, business and customer results, and sustainability.

Jeb Dasteel, senior vice president and chief customer officer at Oracle said that the company is honored to have been recognized for its efforts to optimize customers’ experiences with them.

“We have put in place a set of customer feedback, response and collaborative programs designed to drive customer centricity and help customers get the most out of their Oracle investments,” she said. “Our commitment to these programs has produced significant increases in satisfaction and customer success in adopting leading technologies for their business.”

Oracle officials explained that their customer experience initiatives are built upon a comprehensive understanding of their customers' interactions and experiences with the company.