There are several ways to measure the success of a company. One might consider profits or growth or volume of sales. But sometimes analysts can get lost in matters of dollars and cents, forgetting that business transactions are really about people, and the most successful companies are often the ones with the most satisfied customers. So, for a company like Accurate Always, having a 99.5 percent customer loyalty rate is both a point of pride and a signpost of success.
Kate Haley, chief marketing officer of Accurate Always, recently sat down with TMC (News - Alert) for an exclusive interview. She spoke proudly of the customer loyalty rate and also cited another impressive statistic. 97 percent of tech support calls to Accurate Always were resolved within 24 hours. These two numbers paint the picture of a company dedicated to customer satisfaction.
Accurate Always is a small company that came into being in 2003. It specializes in communications recording systems, recording SIP phones, radio, video and more. The company has a high call center presence, but its solutions are also deployed in a number of other areas, such as educational institutions and government agencies.
Solutions from Accurate Always are platform agnostic, and they can scale up or out, with any necessary modifications made with a simple software change. Haley said that companies find their return on investment to be quite impressive.
The company’s products, including Voxida, are hand-built and assembled in the USA, and designed to go in and work in a way that makes sense. Companies who opt for Accurate Always solutions can have them up and recording in one day, according to Haley, and they can take advantage of the robust, fully-featured solutions including live monitoring, a host of reporting capabilities and more.
Customers of Accurate Always range from Fortune 100 companies to small call centers. The company does a lot of business with healthcare companies and the solutions are fully compliant with HIPAA. Since its solutions work well in all environments, from the outback to the arctic, Accurate Always does a great deal of business in the government and defense sectors as well.
As for the future, Haley sees the big data trend as one that will affect the call recording space, as it is affecting almost everything else. While companies are grabbing all sorts of information, including voice, video, email and more, they face disaster recovery and archival requirements that will require a robust solution. And, since Accurate Always is, well, always accurate, and fully focused on the voice of the customer, it is well positioned to meet these needs and more as it heads into its second decade and beyond.
Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO click here.
Stay in touch with everything happening at ITEXPO. Follow us on Twitter.