BPA Featured Article

ContactPoint to Provide 3rd Party Remote Call Monitoring to AskPatty.com Retailers

By Deepika Mala, TMCnet Contributor
March 07, 2012

3rd party remote call monitoring is a critical tool that is extensively used by organizations worldwide in order to improve customer satisfaction and increase business efficiency.

Recognizing the importance of this solution, AskPatty.com, the world’s top provider of automotive advice to women has recently signed a partnership agreement with ContactPoint, a provider of 3rd party remote call monitoring.

Under the terms of this agreement, all 1,000+ AskPatty.com certified friendly businesses will be able to use ContactPoint’s LogMyCalls product to determine how many customer calls are being generated by their AskPatty.com listings and other advertising and promotions.

LogMyCalls is an innovative 3rd party call tracking and remote monitoring software solution. It provides inexpensive tools for enterprises seeking to optimize marketing and sales performance.

In a press release, Jody DeVere, AskPatty.com CEO, said, "We are so excited to be able to add this amazing technology to the Ask Patty program. Our research shows that over 70 percent of women make first contact with a business by picking up the phone. This is a valuable opportunity: from a woman's perspective, the tone and success of the initial call sets the tone of the entire relationship-and it can sink the relationship just as quickly.”

AskPatty.com retailers, by utilizing LogMyCalls tracking and recording as an add-on to the existing program, will be able to track where callers are being referred from, and monitor sales and service staff's telephone techniques via quality recordings. This portal will also help the company to track their marketing and hear their recorded calls, all online.

“This is a very exciting partnership for LogMyCalls," ContactPoint CEO Jason Wells added. "AskPatty.com is a household name because they provide trusted automotive advice and information for women across America. Now they can demonstrate their effectiveness to help their certified businesses by tracking their marketing as well.”

Edited by Jamie Epstein