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Zero 360 Introduces Latest Innovative and Economical Social Media Monitoring Tool

By Carolyn J Dawson, TMCnet Contributor
August 08, 2011

Zero 360 Marketing has announced the release of its latest social media monitoring tool for businesses and private individuals who would like to keep a tab on their online reputation. The new software has been designed to compile and evaluate the numerous comments that come in from more than 80 social media sites such as Facebook (News - Alert) and YouTube.

Although there are a number of reports and free sites which offer to compile social media comments made about a brand, the information takes a very long time to process and cannot be easily comprehended or prioritized. The new social media monitoring tool from Zero 360 Marketing however can reduce the time that it takes users to compile information about their brand as the tool provides information which is important within seconds. Furthermore, the costs involved in acquiring relevant information about a brand's reputation can be effectively reduced.

The new social monitoring tool is designed on a format which is easy to read and slots the comments into the categories of summary, source, sentiment and keywords so users can easily and quickly access these comments. For example, the format separates sentiment comments so a user can focus on either positive or negative comments by simply clicking on it.

Additionally, the tool tracks the source of the comments so a viewer can understand which social media platform is being actively used for discussing a particular brand. This allows businesses to focus on specific social media sites while launching their social media campaign.

Users are also provided with the top keywords used to search or discuss business brands on the social media sites. This utility updates businesses on possible keywords which they might not have included in their online marketing and advertising campaigns. Businesses that sign up for this tool can easily monitor their own brand and also monitor the brand reputation of their competitors.

The tool also offers a huge number of profile searches per month on other businesses, affiliates, suppliers or outsources which makes it easy for businesses to decide whether or not they want to associate with a potential partner or affiliate.

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Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by John Lahtinen