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July 21, 2011

CrowdControlHQ: Social Media Monitoring Important to Improving Brand Reputation

By Rajani Baburajan, TMCnet Contributor

With the relevance of social media growing among businesses, social media monitoring tools become necessary in determining how a brand can fully understand its fan base and implement successful outreach strategies for the future, according to recent findings reported by CrowdControlHQ, a provider of dedicated online reputation management software.

CrowdControlHQ provides social networking software to help brands streamline their social media strategies.

Monitoring social media fans’ comments and likes allow a brand to create a successful social outreach strategy and identify business opportunities in the future. Understanding what types of posts fans like and want to engage with is important in ensuring fans continue to interact with a brand’s online profile in the future, according to the report.

“Understanding a brand’s fan base is one of the most important aspects of a brand’s social strategy,” said Calum Brannan, co-founder of CrowdControlHQ, in a statement. “Understanding fans is vital to ensure effective strategies for the future can be planned and the brand will continue to increase visibility and fan numbers. If this is neglected, a brand won’t understand how popular current strategies are and this may lead to poor future planning.”

Social media monitoring tools allow brands to control multiple social media profiles from a single source. These tools allow them to identify key influencers with a brand on a regular basis and look to accommodate them into future social strategies.

Brand monitoring software is helpful in ensuring a brand knows how fans are reacting. For example, a dedicated social media monitoring tool can automatically flag up posts and comments which include specific words or phrases, and help collate useful information for a brand to use when looking to gauge how its audience is reacting to specific strategies.

Recently, CrowdControlHQ released their views on the use of social media in higher education. With the average age of students enrolled at universities ranging from the low teens and early twenties, this is an age group which has on the whole fully embraced social media, so it can be best utilized to improve communications between the education body and students.

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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by John Lahtinen
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