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Crimson Hexagon Signs with United Talent Agency

By Calvin Azuri, TMCnet Contributor
July 11, 2011

Crimson Hexagon, one of the leading providers of social media monitoring and analysis for marketing, brand insights and market research professionals, recently announced that it has signed with Hollywood talent and literary agency, United Talent Agency (UTA), for representation and has now added the agency to its client roster. UTA will advise Crimson Hexagon on business development in the entertainment and media sector to help the company with its overall expansion strategy.

Crimson Hexagon offers social intelligence software and services to over 100 clients that include some of the leading media, consumer packaged goods and financial services companies. The Crimson Hexagon ForSight Platform is powered by patent-pending technology originally developed at Harvard University’s Institute for Quantitative Social Science and provides real-time analysis of how engaged online consumers truly think and feel about any identified topic.

In a release, Brent Weinstein, head of Digital Media for UTA said, “Crimson Hexagon is the hands-down leader in social media measurement, and the implications for their capabilities across the broader entertainment industry are both profound and thrilling, to say the least. It’s an exciting proposition to be in business with the Crimson Hexagon team, and to help them align with the leading content and distribution companies in the entertainment market.”

Crimson Hexagon is in the process of indexing over 150 million social media posts per day, 4 billion per month, with 48 billion to date and growing rapidly. Customers, who are in the media and entertainment sector, will greatly benefit when they use the ForSight platform as they will get immediate access to one of the industry’s largest and most comprehensive social media analysis data sets.

Crimson Hexagon CEO Patricia Gottesman said, "We're thrilled to be a UTA partner in a hot social media market. We anticipate a collaboration that strengthens the business performances of our media customers with profitable engagement on the rapidly evolving social web."

In March, Fast Company magazine named Crimson Hexagon as one of the top 10 web innovators along with other top companies such as Twitter (News - Alert), Google, Foursquare, Microsoft, Zynga, Netflix, Tumblr, Stockwits, and Conaco Productions.

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Calvin Azuri is a contributing editor for TMCnet. To read more of Calvin’s articles, please visit his columnist page.

Edited by John Lahtinen


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