New research data from Frost & Sullivan, regarding EMEA Outbound Dialer Systems Markets, shows that the markets earned revenues of EUR 54.8 million in 2009, and estimates this number could reach a staggering EUR 90.2 million ($128 million), by 2016. The regional markets looked at to conduct this research are the United Kingdom, Germany, France, Spain, Italy, Portugal, Benelux, Scandinavia, Eastern Europe and Russia, the rest of Europe as well as the Middle East and Africa.

"Support for debt collections continues to be a major driver for the sales of OBD systems in EMEA," said Frost & Sullivan (News - Alert) Principal Analyst, Joe Outlaw. "Proactive customer contact will emerge as the most significant long-term driver of growth for outbound customer contact solutions across regional and vertical markets in EMEA."

Auto dialer systems are used to contact many customers in quick amount of time, and the use of these systems are continuing to increase across every industry. Currently, the largest consumers of outbound dialer systems are the banking/financial services sector, followed by outsourcers and telecommunications companies, a press release stated.

However, as the use of auto dialer systems increases, so do the government regulations across EMEA that greatly affect the usage of OBD systems in debt collection campaigns. In order to avoid having to deal with constant new laws about OBD systems, other methods are being looked at that will adhere to the laws, as well as reduce campaign cost. An increased demand is being shown for unified campaign management tools, which include OBD systems.

"To handle the growing demand shifts for unified outbound and blended inbound/outbound functionality it is imperative for vendors of outbound solutions in EMEA to build out suites of outbound functionality and make them interoperable with the inbound customer contact applications," concluded Outlaw. "Minimum functionality for pro-active customer contact application suites would include support for the predictive dialer, outbound IVR/voice portal applications, notifications and alerts, pro-active survey, and unified campaign management."