Managing customers is essential to the continued development of a business, and nearly every segment has a custom designed database product to meet its specific needs. So is the case with the auto dealer industry, which has a number of CRM and ERP system specifically designed for capturing leads, and building loyalty among customers.

As a nationally acclaimed Microsoft (News - Alert) ERP and CRM partner, the TM Group’s software aims to give business an easier way to organize and execute on the need of their customers. Yesterday ,the company announced a new partnership with Elva Baltic Vehicle Dealer Management Solution (Elva DMS) designed to bring more support to auto dealers.

The partnership will give the TM Group software functionality that auto dealers and service organizations need, including utilities that help to manage vehicle sales, service management, schedules, spare part sales, time control, CRM and accounting management.

“The TM Group has a long history of working with distributors in the automotive and logistics industry and we are very excited to offer the Elva DMS and Microsoft Dynamics NAV solution,” said Judy Thomas, president of the TM Group. “The automation, integration, and comprehensive features of Elva DMS will be of great value to our clients in this important space.”

Auto dealers face unique challenges in sales strategy because durable goods like cars tend to have a much longer purchase cycle than other consumer goods. Because consumers are rarely purchasing vehicles on an annual or even bi-annual basis, fostering relationships over the long term is essential to the success of any dealership.

The proliferation of dedicate CRM platforms like those offered by DealerSocket and now the TM Group offer auto dealers the tools they need to differentiate themselves in an incredibly competitive sales ecosystem. 

Chris DiMarco is a Managing Editor for TMCnet. He holds a master's degree in journalism from Quinnipiac University. Prior to joining TMC (News - Alert) Chris worked with e-commerce provider Suresource as a contact center representative and development analyst. To read more of his articles, please visit his columnist page. Follow him on Twitter (News - Alert) @cpdimarco.

Edited by Carrie Schmelkin