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July 06, 2012

Olympic Logistics Challenges Met by Appliance Deployment Company

By Susan J. Campbell, TMCnet Contributing Editor

The arrival of the Olympic games tends to spur excitement and anticipation throughout the world, yet the global logistics involved could lead to significant problems in certain parts of Europe. As travelers convene on London, air and ground traffic is certain to be affected. Promised shipment deliveries could easily be out of reach. For those relying on just in time deliveries of goods and services to drive revenues, the games may be less than welcome. 

This reality was the focus of a recent NEI (News - Alert) blog post as the games are expected to affect a number of major cities hosting events. At the same time, The British government plans to impose restrictions on traffic routes, which could further delay shipments and material deliveries. Those seeking alternative routes to avoid heavier areas will impact traffic flow in Dublin, Madrid, Frankfurt, Paris and Amsterdam. 

In the U.K., the Olympic Torch Relay is underway and is expected to touch a variety of areas and regions. Road closures, delays and major impacts on international and local travel are expected in heavier populated areas. The early impact is expected to be light, while localized delays of cargo movement could easily occur, affecting the overall delivery schedule for even standard shipments. 

Goods originating in the United States could also face logistics challenges from mid-July to August. Rules governing airspace will go in effect in London on July 14. The impact on global logistics is expected to be significant. Businesses are advised to anticipate major delays when goods enter or exit these regions.

The right partner could help these organizations to make the necessary arrangements for alternate routing, early shipments and even delivery easements. The reliance on an alternative plan could help drive new business, while also protecting those accounts already in place. 

Likewise, a failure to implement the right tools can leave companies struggling to receive their appliance deployment equipment in a timely manner. Effective planning is strongly advised to ensure the excitement surrounding the games doesn’t needless lead to the loss of revenue or profit potential. 

For NEI, this topic is an important one as global logistics will be under intense scrutiny and strain as the Olympic Games commence. To that end, the company offers extensive global logistics services and trade compliance expertise to ensure customers’ products reach their destination on time, regardless of global logistics challenges. 

As the opening ceremonies draw near, NEI is working extensively to plan for any logistics network impacts and restraints. The company is also working closely with carriers, collaborating and discussing the potentially affected service areas and how they can avoid these anticipated delays.

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Edited by Jamie Epstein

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