SmartSoft, a major player in the address verification software industry, has released AccuMail Verify Web, a new web-based address verification tool that will allow websites and other browser-based applications, such as CRM or call center applications validate postal addresses as they are entered.

Officials with Datatech SmartSoft said that AccuMail Verify Web is CASS Certified for accuracy by the Postal Service, meaning that each address is checked for accuracy against the USPS (News - Alert) national address database. Missing address elements are added, ZIP+4 codes attached and the address is standardized according to USPS guidelines.

Company officials said that AccuMail Verify Web is designed for rapid deployment on web servers, with clients up and running in as little as an hour. Clients have full control over the look and feel of their web forms to allow complete integration into existing pages, with full customization of labels, buttons, input fields and more designed to ensure a seamless user experience.

According to company officials, Verify Web, which is priced on a pay-as-you-go per-record basis with no monthly maintenance fees, is an affordable and flexible way for websites and other data entry applications to add address verification tools without the need for annual software and data subscriptions.

“The Software-as-a-Service model for address verification with AccuMail Verify Web offers clear benefits to organizations of all sizes that want to invest in the quality of their customer address data while lowering their associated IT costs,” said Michael Shroyer, president of Datatech SmartSoft, in a statement.

Shroyer said that another tool in the fight against fraud, Verify Web delivers only verified addresses to ones database.

“Accurate address data can help to lower your shipping and mailing costs, increase the ROI on marketing campaigns and deliver a better all-round customer experience, all without the commitment to an annual software subscription and monthly data updates,” he said.