Monetizing the NOW Economy: Cloud Billing for Enterprise Subscription Services

Thursday, May 19, 2016
2:00pm ET/ 11:00am PT


The era of subscription commerce has arrived. Companies are increasingly focused on generating recurring revenues by offering subscription-based services and business models. As the marketplace is seeing an exponential increase in the complexity of product mixes, enterprises are finding that existing transaction-based systems are unable to support the move from physical to digital goods and services. Powerful billing and revenue management capabilities are both critical and strategic for enterprises to be successful in this new age of subscription commerce.

What attendees will learn:

  • What's driving subscription commerce and what capabilities are required for the NOW economy.
  • Pathways, deployment models and considerations for cloud billing
  • How cloud billing can deliver new subscription services quickly and cost-effectively, provide real-time views of your customer base, and achieve financial compliance.

Who should attend:

  • Marketing executives looking to create profitable recurring revenue streams and develop smarter ways to price and bundle products
  • Finance executives charged with achieving Sarbanes-Oxley, GAAP and PCI compliance
  • IT executives interested in reducing costs, complexity and risks by deploying cloud based billing



Jean Lawrence
Director, Product Marketing, Billing and Revenue Management Cloud Service at Oracle

As director of product marketing, Jean Lawrence leads the development and execution of strategy, communications and product launches for Oracle's Billing and Revenue Management Cloud Service. She helps enterprises realize the benefits of the digital economy by providing flexible subscription services, strengthening their customer relationships, and achieving recurring revenue streams compliant with financial requirements. Ms Lawrence has held marketing, strategy and product development leadership positions at Computer Sciences Corporation, Motorola, Alliance Telecom Solutions, and Aerial Communications. She holds an MBA from the Kellogg School of Management at Northwestern University and a BA from the University of Notre Dame.

Brian Kracik
Senior Director, Product Marketing, Enterprise and Cloud Services

As senior director of product marketing for enterprise and cloud solutions at Oracle, Brian Kracik is responsible for establishing and executing a cross industry strategy. He serves as the lead for strategic initiatives focused on helping enterprises secure and manage IP Networks, enable employees to collaborate more effectively, improve the customer experience, and transform and monetize their digital business.

Prior to joining Oracle, Mr. Kracik held various lead positions focused on business development and marketing for BEA Systems and Sun Microsystems as well as director roles with wireless and wireline operators including McLeod USA, Sprint Cellular, 360 Communications and Alltel managing teams of engineers in the financial planning, design, build-out and optimization of the operators' markets. Mr. Kracik holds an MBA from DePaul University, a Bachelor of Science in Electrical Engineering from The University of Illinois and a Bachelor of General Studies from Armstrong State College.


Peter Bernstein
Senior Editor TMCnet

Peter Bernstein is a seasoned writer and professional with deep experience in the communications and IT industries. As a top-level industry analyst, Peter has keynoted major technology events and has been cited numerous times by The New York Times, The Wall Street Journal, The Los Angeles Times, USA Today, The Washington Post, Business Week, Fortune Magazine, ComputerWorld, NetworkWorld, Communications Week, among other publications.