5 New Rules for Building Enterprise Apps that Matter

Tuesday, October 27th, 2015
2:00pm ET/ 11:00am PT

Mobile enterprise apps are driving billions in new revenue. They transform the mobile employee experience and significantly improve business efficiency and workflows, significantly reducing costs. Yet according to IDC, 1 out of every 3 mobile apps fail, and most enterprises don't venture past their first attempt. Why? Mobile apps are complicated and most companies don't have enough in-house expertise in the ever-evolving complexity of the mobile ecosystem.

One thing is clear, mobile apps can pay off exponentially when designed, developed, and maintained well. They can increase revenue, improve productivity, reduce costs, and improve customers' experience. In short, they become apps that matter.

In this webinar, learn the 5 new rules for building enterprise apps from the experts. You'll gain insight on:

  • Best practices to overcome the main barriers to enterprise app success
  • Tips on user-centric design that hooks users and drives adoption
  • Strategies for app security and compliance
  • Two customer success stories featuring:  1) Blue Jeans Network – a global leader in mobile video collaboration services;  2) The largest manufacturer of greeting cards in the U.S.

Who should attend?

  • Enterprise Line of Business Executives
  • Enterprise App Developers & Designers
  • IT Architects & Managers




Keith Higgins,
Chief Marketing Officer, North America - Globo

Keith brings to Globo over 20 years of sales and marketing experience in hyper-growth technology and services companies. Keith joined Globo from Canary Learning, a company focused on mobile learning, where he was CEO. Prior to that, Keith was CMO at Symphony Teleca Corporation (STC), playing an instrumental role in helping the company double its revenues organically and inorganically, resulting in one of the largest services acquisitions in recent history by Harman. Before STC, Keith was SVP of Marketing at Aricent, and has held senior sales and marketing positions at StrataCom, Cisco, and Copper Mountain Networks.

Piotr Gajos Piotr Gajos
Chief Innovation Officer Sourcebits,
a Globo company

Piotr is a user interface designer and a team leader. He has eight years of experience in software design and four years of experience in team leadership and project management. He has built the design team at Sourcebits from the ground up, and is responsible for company's innovation strategy as well as its design-led culture.


Paula Bernier
Executive Editor - TMCnet

Paula Bernier is Executive Editor at TMC where she writes, edits and manages editorial content for INTERNET TELEPHONY, CUSTOMER and M2M Evolution magazine. Bernier was formerly editor in chief of xchange magazine, where she worked for more than 11 years. She's also acted as a senior writer for [email protected] Week. Bernier got her start in telecom at Telephony magazine, where she spent nearly five years, leaving as the news director. Bernier also has been on the reporting staffs of various mainstream daily and weekly newspapers in Iowa, Minnesota and South Carolina.