NUSO has been named a 2025 Channel Excellence Award winner for its partner-first program that combines margin control, transparent portals, and always-on human support. By removing pricing friction and implementation fees while equipping partners with flexible deployment options and hands-on resources, NUSO enables rapid growth, higher recurring revenue, and stronger customer outcomes for MSPs serving the SMB market.
The NUSO Partner Program was designed to make partner growth both predictable and profitable. From the outset, its goals were clear: reward participation, provide meaningful perks and SPIFFs, and increase partner revenue and commissions, without adding operational friction. Today, more than 1,261 partners participate in the program, with a core constituency of MSPs serving the SMB market across the United States, the United Kingdom, and EMEA. These partners rely on NUSO to deliver resilient, full-stack cloud communications, including unified communications, contact center, and collaboration – all built for real-time, frictionless service.
A defining attribute of the program is partner control. NUSO never posts pricing publicly, and partners set their own margins on every deal. That autonomy protects partners’ go-to-market strategy, eliminates channel conflict, and enables competitive positioning in local markets. NUSO also removes traditional cost barriers by not charging implementation fees, regardless of the level of involvement from NUSO’s deployment teams. For partners, this policy simplifies sales, improves deal velocity, and preserves margin from day one.
Operational transparency is embedded throughout the experience. The NUSO Quote Portal gives partners and NUSO teams a single, shared system of record with the exact same interface used by NUSO sales engineers and channel account managers. Within the portal, partners can create and manage quotes, convert to orders, track every stage of deployment, and review the complete history of quotes and transactions. That shared view reduces back-and-forth, keeps projects on schedule, and ensures there are no surprises during implementation.
Beyond quoting and ordering, the NUSO Management Portal provides granular control over customer services. Partners can perform routine and advanced tasks on demand, administer users and features, and address changes without opening support tickets, while still having access to NUSO’s teams when needed. This blend of self-service and responsive assistance helps MSPs scale operations efficiently and deliver a faster, more consistent customer experience.
NUSO backs partners with a practical, hands-on support model. Dedicated channel account managers coordinate engagement, sales engineers assist with discovery and solution design, and operations teams guide deployments to completion. Post-sale, partners have access to a 24/7 responsive, human support team – no bots standing in the way when time matters. Together, these resources reduce time-to-value and strengthen customer retention in the crucial first 90 days and beyond.
Flexibility is a recurring theme. NUSO supports a range of deployment scenarios, from simple UCaaS rollouts to more complex contact center implementations, so partners can address varied use cases without stitching together multiple providers. The platform’s resilience and inbound redundancy help ensure service continuity, while affordable, high-quality delivery keeps TCO attractive for SMB customers.
The result is a program engineered around how MSPs actually sell, deploy, and support modern communications. Partners gain pricing control, freedom from implementation fees, and a transparent view of every quote and order. They also gain a real team behind the scenes – channel managers, sales engineers, operations, and 24/7 human support – all working from the same data and the same portal. For MSPs building recurring revenue in UCaaS, CCaaS, and collaboration, the NUSO Partner Program provides a clear, repeatable path to growth and long-term customer value.
Edited by
Erik Linask
