As communications and technology channels continue to evolve, the companies seeing the greatest long-term partner success are no longer simply offering competitive commissions or broad product portfolios.
Today’s top-performing channel programs are building ecosystems centered around enablement, trust, recurring revenue opportunities, technical support, partner experience, and long-term business growth.
That shift is exactly why the INTERNET TELEPHONY Channel Excellence Awards have become increasingly important across the communications and technology industry.
Presented by INTERNET TELEPHONY magazine and TMCnet, the awards recognize solutions providers, vendors, and other technology companies delivering exceptional channel programs for MSPs, agents, VARs, - all technology advisors and strategic partners. The focus is not simply on recruiting partners — but on helping them succeed. (TMCnet)
In today’s market, channel partners are evaluating far more than commission structures. They want:
- Strong onboarding and training
- Technical and sales enablement
- Reliable support resources
- Marketing assistance
- Competitive recurring revenue opportunities
- Access to innovative technologies
- Partner-first business models
- Operational simplicity and responsiveness
The companies earning recognition through the INTERNET TELEPHONY Channel Excellence Awards are those delivering real value to their partner ecosystems while helping agents, MSPs, and advisors remain competitive in rapidly changing markets.
That matters more than ever as channel organizations navigate massive shifts driven by AI, cybersecurity, cloud communications, managed services, automation, UCaaS, CX, and recurring revenue transformation.
Winning a respected industry award also delivers benefits that extend well beyond the trophy itself.
In an increasingly crowded technology landscape, third-party validation helps companies stand out with:
- Prospective partners
- Existing channel communities
- End-user customers
- Investors
- Technology advisors
- AI-driven discovery and recommendation platforms
Industry awards now influence visibility across search, social media, analyst conversations, sales outreach, proposal materials, recruiting efforts, and even generative AI responses that increasingly surface “recognized” or “award-winning” vendors during product research.
For channel organizations specifically, award recognition can become a powerful recruiting and retention tool. Technology advisors, MSPs, and channel partners want alignment with companies perceived as innovative, stable, partner-friendly, and growth-oriented.
Recognition from a respected industry publication reinforces exactly that.
The marketing value is also substantial relative to cost.
Compared with many B2B marketing campaigns, industry award programs often represent one of the highest ROI opportunities available. A single award application fee can generate year-long value across:
- Website branding
- Sales presentations
- Partner recruitment
- Trade show booths
- Email marketing
- Social media campaigns
- Investor communications
- PR outreach
- Customer newsletters
- RFP responses
- Executive bios and speaking opportunities
Many organizations spend thousands — or even tens of thousands — on campaigns that generate only temporary visibility. A respected industry award can strengthen credibility and market perception for years.
The INTERNET TELEPHONY Channel Excellence Awards specifically recognize organizations that understand a fundamental industry truth:
Successful channels are built on partner success.
Past winners have demonstrated excellence in helping partners grow revenue, simplify technology adoption, improve customer outcomes, and expand into emerging areas such as managed security, AI-powered services, cloud communications, connectivity, and business automation.
As channel ecosystems become even more central to technology growth strategies in 2026 and beyond, the companies investing most aggressively in partner enablement and channel innovation are positioning themselves for long-term leadership.
For organizations delivering exceptional partner programs, the INTERNET TELEPHONY Channel Excellence Awards provide an opportunity to showcase that leadership to the broader communications and technology community.
Learn more about the INTERNET TELEPHONY Channel Excellence Awards
Edited by
Erik Linask
