Let’s talk about AppDirect.
AppDirect simplifies technology transactions for businesses. They connect technology providers, consultants and companies to streamline the buying, selling and management of technology solutions. Their platform, trusted by more than 1,000 providers, 10,000 advisors, and 5 million subscribers, drives innovation, growth and success within the subscription marketplace ecosystem.
AppDirect also prioritizes remaining acquisitive as it broaden its catalog and increases procurement platform functions to become "the everything platform" for businesses to sell, buy, and manage all of their technology through their technology advisor of choice.
On this mission, AppDirect has acquired the likes of Builtfirst and ADCom. Most recently, however, AppDirect acquired Firstbase, an IT asset management platform that supports customers globally to procure and manage the equipment deployed within their organizations.
Firstbase, a company supported by major investors like Andreessen Horowitz and Kleiner Perkins, specializes in simplifying IT management for businesses of all work styles (i.e. in-office, hybrid, remote). They offer a platform that helps companies buy, set up and maintain essential business equipment, all in one place.
This acquisition benefits Firstbase by connecting them with AppDirect's large network of business advisors. By combining Firstbase's IT management tools with AppDirect's subscription services, they can reach many more businesses through these advisors.
“AppDirect’s vision to build the B2B-everything platform fits perfectly with ours at Firstbase. Together, we can solve all the major problems the biggest companies and most innovative CIOs face across both software and hardware,” said Chris Herd, founder and CEO of Firstbase. “Firstbase already solves IT asset management complexity for the world’s fastest growing companies by simplifying complicated procurement processes. AppDirect’s advisor channel has the potential to massively accelerate our GTM. We couldn’t be more excited.”
Through this acquisition, Firstbase's platform functionality will integrate into AppDirect's platform and provide AppDirect’s advisor community with a single destination for their end customers to manage their telecom, software and IT assets.
“Firstbase’s innovative technology and customer-centric approach will enhance AppDirect’s offerings and capabilities, strengthen our market position, and create synergies to drive growth while delivering new value for our technology advisors, supporting businesses of all sizes,” said Andy Ellerhorst, Vice President of Corporate Development and Chief of Staff at AppDirect.
Let’s take a look at this acquisition from a broader perspective: this acquisition shows the growing importance of integrated solutions in the B2B market. Businesses increasingly seek platforms that can manage various aspects of their operations seamlessly.
Incorporating IT asset management into its offerings positions AppDirect as a more valuable partner for businesses that seek to simplify their technology infrastructure and streamline their procurement processes.
“We are committed to providing the advisor community with a platform that supports all of the technology and business opportunities they use to support their end customers," said Nicolas Desmarais, AppDirect’s chairman and CEO. “Advisor success is our success, and delivering additional solutions, like Firstbase’s IT asset management platform, around all of their technology needs will not only increase advisors’ sales success, it will simplify the life of the IT departments they serve.”
Following the acquisition, Firstbase end customers can contact AppDirect technology advisors to assess their technology needs and assist with telecom, cloud, SaaS (News - Alert) and energy solutions.
Edited by
Alex Passett
