Cost efficiency and scalability represent fundamental objectives that companies consistently pursue to optimize their operations. Achieving cost efficiency involves minimizing unnecessary expenditures while maximizing the value delivered by various resources and processes. Scalability enables businesses to flexibly expand or contract their operations, resources and services in response to market fluctuations, seasonal demands, or unforeseen challenges. Together, they provide a robust foundation for a company's sustainability and success.
Of course, it is easier said than done to achieve cost efficiency and scalability. But that said, a game-changer has emerged in the form of cloud-based telephony.
Cloud-based telephony eliminates the need for expensive on-premises hardware and infrastructure, often opting for a pay-as-you-go model that empowers businesses to pay only for the features and capacity they actually use. Its flexibility extends beyond office walls, which allows for remote work, multi-channel communication and integration with other essential business tools.
It makes sense as to why enterprises embrace cloud-based telephony. In an effort to push more enterprises toward cloud-based telephony, GTT Communications, a global provider of managed network and security services to multinational organizations, has announced that its SIP Trunking customers can now enjoy Zoom Phone Bring Your Own Carrier services with more ease in light of the introduction of Zoom Phone (News - Alert) Provider Exchange capabilities.
GTT stands out as a premier SIP trunking provider, offering a unified cloud-based communication solution that eliminates the need for traditional landlines. Their services integrate with key UC platforms and legacy systems, allowing for direct routing to popular platforms like CRM systems, Microsoft (News - Alert) Teams and Zoom Phone apps for video conferencing and instant messaging.
GTT's global SIP-based voice network is supported by industry-leading session border controllers, ensuring easy scalability. Additionally, they offer low-latency global outbound calling through their IP backbone, delivering locally terminated calls and even enable free office-to-office calls on-premises.
As for Zoom Phone BYOC, it allows enterprises to use their existing PSTN service provider with Zoom Phone, a cloud-based phone system that integrates with Zoom Meetings and Chat. Zoom Phone Provider Exchange is a feature of Zoom Phone that allows you to connect your own carrier to Zoom Phone without any on-premise hardware.
The relationship between GTT and Zoom now allows GTT customers to use the self-service means of Provider Exchange to easily enable GTT as the global voice provider inside their Zoom Phone platform. This essentially means that any organization with locations and employees in countries supported by GTT can use Zoom Phone through BYOC connectivity.
“With GTT’s SIP Trunking and Zoom’s BYOC services, enterprises now have a clear and simplified migration path to a cloud solution from their organization’s legacy on-premises PBX (News - Alert), allowing them to stay productive, efficient and connected,” said Mark Jenkins, Head of Strategic Alliances, Zoom.
Todd Kiehn, Senior Vice President of Strategy and Product, GTT, adds to what Jenkins said.
“GTT’s fully redundant, global and robust SIP-based network has been purpose-built to meet the demands of bandwidth-intensive applications like Zoom Phone, providing a better-quality user experience for enterprise customers,” said Kiehn.
The long story short of this is that customers can now enjoy all the features of Zoom Phone while benefiting from GTT’s global voice solution for outbound calling, as well as free office-to-office calls, new and ported direct inward dialing numbers and toll-free services.
Edited by
Alex Passett
