Branded Calling Company First Orion has Surpassed One Billion Calls for the Year

By Tracey E. Schelmetic August 28, 2023

Outbound calling is a difficult process for many businesses today, largely because consumers have simply stopped accepting many types of calls, given they're extremely wary of scams. Businesses need help connecting with customers via the voice channel if they hope to actually reach live human customers, and the answer may be in what’s known as “branded calling.” Surveys conducted by branded communications solutions provider First Orion (News - Alert) have found that 90% of consumers feel uncomfortable answering unidentified calls. Consumers prefer receiving branded calls, and 90% expect businesses to brand their calls to them.

So, First Orion recently announced the achievement of surpassing one billion branded calls for the year. The milestone was reached due to swift adoption of branded calling by businesses across all industries seeking to enhance their bottom line through enriched customer and employee experiences. The uptake has resulted in a three-times growth rate in First Orion’s customer base over the past 12 months.

First Orion's INFORM solution overcomes the challenge of reaching customers by allowing businesses to customize up to 32 characters to display their name on the recipient's mobile device while it rings and in the native call log afterward. Among First Orion’s customers are large enterprises in the insurance, financial services, healthcare, and retail industries, including multiple clients on the Fortune 100 list.

The company has noted that its INFORM solution has been shown to increase first-call conversion by 76% for one particular client, decrease decline rate by 55% for one home improvement customer, and even increase long call duration for a property insurance provider by 68%.

“As the leaders of the branded calling industry from its inception, First Orion is dedicated to revolutionizing customer experiences and driving enhanced business outcomes,” said Joe Stinziano, president and COO of First Orion. “Our commitment to optimizing answer and engagement rates for outbound calls has not only set industry standards but has also transformed how businesses connect with their customers. This milestone of surpassing one billion branded calls further exemplifies our relentless pursuit of innovation and customer-centric solutions.”

Edited by Alex Passett
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