UniVoIP Brings Teams Voice Integration to the Telarus Supplier Portfolio

By Erik Linask June 01, 2023

Cloud communications provider UniVoIP is the latest technology supplier to join Telarus’ (News - Alert) lengthy list of vendors, having just announced a strategic partnership with the TSB (technology solutions brokerage).

UniVoiP’s solutions include UCaaS, CCaaS, conferencing/collaboration, SD-WAN, and more – all of which fit in neatly with Telarus’ extensive portfolio of suppliers.  With more than 300 suppliers in its portfolio, Telarus partners have access to a comprehensive portfolio of technology services, solutions, and tools that are designed to help its partners and their end customers succeed.

Telarus' focus on partners' success means that it invests heavily in providing tools and resources that aid partners in their sales and implementation processes.  This commitment to partner success ensures that businesses have the support they need to effectively integrate and use new technologies.

One of the key capabilities UniVoIP brings to the table is its integration with Microsoft (News - Alert) Teams with its Cloud Voice for Microsoft Teams, which enables users to make, receive, and transfer calls natively from within the Teams client, creating a consistent user experience across all devices.

Teams has seen significant growth since its introduction, becoming a key collaboration tool for millions of businesses.  Like many other solutions, it saw a significant boost in adoption during the COVID-19 pandemic, as organizations transitioned to remote work and turned to UC&C tools like Teams to facilitate collaboration and maintain productivity.

Today, in a post-pandemic world, these tools and the work models they initially supported, are business mainstays.  The real-time collaboration they enable are now standard business tools that are invaluable in ensuring seamless communication and collaboration.

At the same time and despite the emergence of alternative communications channels, voice remains the dominant channel for important interactions – both internally and with customers.  As such, having voice integrated into the Teams application has become increasingly important because they combine voice with the collaboration tools within the Teams environment, creating better UC experiences and helping businesses maintain efficiency and productivity, particularly in remote work environments. 

“We are thrilled to join forces with Telarus and leverage their extensive reach and deep industry knowledge,” said UniVoIP’s founder and CEO, Asghar Ghassemy.  “This partnership allows us to deliver our state-of-the-art Microsoft Teams voice solution to a wider audience and accelerate growth for businesses of all sizes.”

Telarus was founded back in June 2002 and, in its two decades in business, has seen significant growth, largely thanks to its business model and ability to act as an expert intermediary between its suppliers and partners, providing not only access to solutions, but also expertise in support and implementation.

It took some time for the company to reach $1 million in MRR, which it accomplished in 2016.  But, since then, its growth has been much more rapid, driven by its extensive expertise and supplier relationships, its dedication to partner success, and certainly by the accelerating rate at which businesses have adopted cloud technologies.  It reached $2 billion in annual billed revenue in 2021 – five years ahead of its projection.

Last year, Telarus made a significant move to further expand its presence by acquiring competitor TCG, which it announced at ITEXPO in Fort Lauderdale.  Since then, it has been actively integrating TCG into its business – successfully, according to CCO Richard Murray.

Murray spoke with TMC CEO Rich Tehrani recently and talked about the integration of TCG into the Telarus strategy and culture, commenting that, while many lessons were learned, the process with nearly flawless.

Telarus is known for the resources and support it provides its partners, which Murray says are incomparable in the market, noting that, “Even TCG relationships are saying this.”

Given that, it’s no surprise that UniVoIP and hundreds of other vendors are seeing success through their relationships with Telarus.

UniVoIP’s partnership with Telarus is a logical move given the continued growth of the UC market and the dominance of Microsoft in the UC space.  Anecdotally, my own experience is that I’ve seen an increase in Teams meetings, where just a year ago, most companies were still using Zoom.  It’s plausible that the ability to integrate voice and other applications into Teams and the 365 suite has been a driver of that shift.

As businesses continue to navigate this new world of work, they will continue to rely heavily on their UC tools – and having voice integration will prove valuable.  With Telarus’ partners, UniVoIP significantly expands the reach of its UC solution and Teams integration.

To find out more about how Telarus and its suppliers are helping businesses successfully implement the right technology solutions for their needs, don’t miss ITEXPO 2024, February 13-15, 2024, in Fort Lauderdale, Florida.  Telarus is a Diamond Sponsor and will be on hand with many of its partners in the Telarus Pavilion.

Edited by Erik Linask
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