Liverpool FC Selects Extreme Networks to Enhance Fan Experience

Liverpool Football Club selected Extreme Networks Inc. as its official Wi-Fi network solutions provider and official Wi-Fi analytics provider in a multiyear partnership with deployment beginning later this year. It’s the latest sports arena project for Extreme, which recently announced it is also providing the network infrastructure and management tools for Manchester United’s Old Trafford Stadium.

Extreme also has relationships in the U.S. with the National Football League, National Hockey League, NASCAR, and Major League Baseball and has already equipped many of those stadiums with network infrastructure.

With Extreme Wi-Fi 6E access points placed throughout Anfield, fans can take advantage of digital amenities like mobile ticketing and concessions. The football club will also have infrastructure in place to roll out new services like AR/VR in the future.

“This deal will provide supporters with the latest generation of wireless connectivity and enable them to take full advantage of our best-in-class digital offerings while visiting Anfield,” said Drew Crisp, senior vice president of digital, Liverpool Football Club. “Our home stadium is renowned for its storied history and Extreme will enable us to improve the digital fan experience on the ground, while also providing the critical insights we need to keep innovating and improving digital journeys for our fans.”

Liverpool FC will gain real-time data, such as fan foot traffic, app usage across the stadium, popular concessions and points in the match when fans are digitally engaged, with ExtremeAnalytics. With this information, Liverpool FC can make data-driven decisions, deliver more personalized fan experiences and improve operational efficiencies on match day.

“In a stadium like Anfield, which houses 54,000 fans, Extreme will provide next-generation wireless connectivity and deliver a goldmine of network insights that will help Liverpool Football Club better understand its fanbase, unlock new revenue streams and improve overall matchday operations,” said Norman Rice, chief operating officer, Extreme Networks (News - Alert).

The wireless network will be managed by ExtremeCloud IQ and will help stadium officials monitor and control Wi-Fi capacity and efficiency, configure devices and gain visibility into real-time analytics. This will help the club streamline management and performance of the network and scale IT operations within Anfield.