The telecommunications company Mobily recently announced an extension to its partnership with Ericsson (News - Alert) for operations management, using Ericsson’s Operations Engine in Saudi Arabia’s Western region. The deal has been signed for five more years, which will allow Mobily to employ cognitive software and network expertise developed by Ericsson. It would also include the use of Cloud VoLTE and Evolved Communication, which delivers voice and communication services across different types of devices using 4G/LTE (News - Alert) and 5G/NR radio networks and IP technology.
“Expanding our long-term partnership with Ericsson is in line with our strategy to focus on our core business of providing world-class communications and the best possible service to our growing customer base,” said Alaa Malki, Chief Technology Officer at Mobily. “Today’s agreement covers network and IT operations and field maintenance for our mobile networks, including access and core technologies. This will ensure that our subscribers can enjoy the digital transformation with great quality and speed as part of a superior customer experience.”
Both companies hope to use their resources to emphasize and strengthen the customer service experience for users in Saudi Arabia. The idea is to shift from a network-centric model to one with user experience as its focus, enhanced by Ericsson Operations Engine. By using artificial intelligence-driven automation and optimized network operations, the two companies are confident their approach will bring a serious return on investment.
“The extension of our managed services partnership underlines the strength of the business collaboration that we have built together since many years,” added Ericsson’s Vice President of Middle East and Africa Ekow Nelson. “We will use our AI-based data-driven approach, Ericsson Operations Engine, to boost Mobily’s network performance and operational efficiency.”
While the renewal itself shows a clear sign of commitment from both companies, the success of this new deal could solidify a long-term relationship that could have a lasting impact within the region.
Edited by Erik Linask