The Channel

SimpleSignal Program Helps Agents Ascend to the Cloud

By Paula Bernier, Executive Editor, TMC  |  May 25, 2012
A lot of companies talk about the challenges agents and other outside sales people face in ascending beyond basic voice and T1 sales. That’s because it’s not always easy to understand and sell around new concepts and services. But SimpleSignal (News - Alert) is a great example of a company that has addressed that issue with a very nice training program for the channel. It’s called Sherpa to the Cloud.

As depicted in a terrific little SimpleSignal marketing foldout, Sherpa to the Cloud is set up like a mountain-climbing expedition. If you’re a climber, or have ever read the Jon Krakauer bestseller Into Thin Air, you know that even well-known adventurers like Edmund Hillary didn’t ascend to greatness without the guidance of trusty sherpas, who had been there before. You also know that climbs up big mountains like Mt. Everest involve stops at various camps along the way. That’s how the Sherpa to the Cloud program is designed as well. It guides agents on a multi-step journey of understanding about where we are now, where we’re going, how we’re going to get there, and what the payoffs are at the end.

Base camp for Sherpa to the Cloud helps channel partners learn about the transition from traditional telecom to cloud-based voice services. Those that continue on can get educated on managed network services. Agents who want to move on from there are able to get intelligence on voice-enabled apps, mobile integration, and, finally, UC in the cloud.

Dave Gilbert (News - Alert), CEO of SimpleSignal, explained that the program involves a series of six webinars and related teaching materials, and an agent portal that partners can revisit as needed.

SimpleSignal, which was established in 2004, offers cloud-based unified solutions that businesses can use to work any place, any time. The company’s website explains succinctly the value proposition: “At SimpleSignal we cram all the features and functionality of an expensive traditional PBX (News - Alert) into our secure data center so we can remotely manage your communications in the cloud. With our rock-solid hosted PBX, you can be assured of the ultimate in flexibility, unlimited scalability, minimum hassle and maximum satisfaction from your phone system.”

Edited by Stefania Viscusi