Beanfield Metroconnect Taps Ribbon to Optimize Microsoft Teams with Direct Routing

Beanfield Metroconnect Taps Ribbon to Optimize Microsoft Teams with Direct Routing

By Matthew Vulpis, Content Contributor  |  February 17, 2022

Unless a company has been operating under a rock, chances are within the past couple of years, they’ve begun leveraging digital communication tools for daily processes. Today, there is a variety of digital communication, including email, phone calls, video conferencing, and many types of instant messaging like SMS and web chats. These technologies and applications are powering both internal and external initiatives, opening up new possibilities for seamless and efficient collaboration.

Many businesses are already digitizing both their communication and collaboration tools in order to enhance a myriad of aspects within their businesses, from simple daily processes to improving the customer experience. For example, the percentage of companies investing in omnichannel communications technology to better the customer experience has increased to more than 80 percent from 20 percent. Likewise, 80 percent of businesses already apply collaboration tools to optimize their business operations.

With the rapid expansion of digital communications through businesses of all sizes, regardless of industry, it seemed like the end of an era for some older forms of communications. However, to ease the digital transformation, some companies have created applications that integrate new cloud technology with previous communication models. This allows companies to seamlessly transition to newer technology, benefiting both themselves from a bottom-line perspective and their consumer base from a customer service and support perspective.

Recently, Beanfield Metroconnect, owner and operator of the largest independent fiber-optic network in Toronto and Montreal, and Ribbon Communications (News - Alert) Inc., a global provider of real-time communications software and IP Optical networking solutions to service providers, enterprises, and critical infrastructure sectors, announced that Beanfield is the first Canadian communications service provider to deploy Ribbon Connect for Microsoft (News - Alert) Teams Direct Routing.

The service enables Beanfield to quickly extend its Hosted Voice offerings by providing its customers with an easy way to integrate office phone system capabilities into Microsoft Teams.

“We want to make it as easy as possible for our business customers to have fast, reliable connectivity along with a rich suite of communications and collaboration services that enable productivity regardless of where they choose to work,” said Dan Armstrong, Founder, and CEO of Beanfield. “Ribbon provided us with a proven Microsoft Direct Routing solution that enables us to significantly extend our market reach and allows our customers to seamlessly integrate advanced calling services with Microsoft Teams while leveraging our best-in-class Hosted Voice service.”

Armstrong added, “We pride ourselves on owning and operating our fiber network. By leveraging Ribbon Connect’s technology, we can deliver a complete Microsoft-Teams-based collaboration experience that includes our business phone services.”

Ribbon Connect for Microsoft Teams Direct Routing is a cloud-based service that securely connects new or existing phone lines to Microsoft Phone System. The solution is ideal for new or existing Teams deployments and includes rich integration options that allow it to work with existing PBX (News - Alert)/phone systems.

Organizations can use Teams for all their business calls or slowly migrate from a legacy PBX, depending on their needs. And since Teams clients work on a PC/Mac or smartphone, users can make and receive calls from almost anywhere, on any device, staying connected and productive.

This gives organizations the option to operate some elements of a legacy system in parallel with Teams, allowing them to best manage existing investments or business processes until fully migrated. Offered as a per user, per month service, Ribbon Connect enables organizations of any type to scale up or down to match usage levels, including for seasonal workforce or business fluctuations in industries where demand and external factors impact workforce levels.

“We are delighted to extend our longstanding partnership with Beanfield and help them gain an even greater competitive advantage by enabling customers to bring their Beanfield telecom services to enterprises that have come to rely on Microsoft Teams,” said Dave Shier, Ribbon’s Vice President of Sales for Canada. “Beanfield is making it easy for businesses across Canada to fully leverage their Teams investments with the ability to easily add telecom services so employees can connect and collaborate from anywhere using their Teams desktop and mobile apps.”

Edited by Luke Bellos


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