This article originally appeared in the Oct. 2011 issue of INTERNET TELEPHONY
Effective marketing can be a significant challenge, even for companies and individuals who have a clear idea of what they want to say. Telecom agents and IT outsourcers looking for ways to get their messages and services to the small and medium business set can get that assistance from a company called Kutenda.
Two-year-old Kutenda delivers professional services that help telecom agents and IT outsourcing outfits create and improve websites, do e-mail marketing, address search engine optimization and stage webinars, explains Kevin Brown, vice president. The company just recently rolled out the webinar service, which aims to educate SMBs on the fact that outsourcing telecom and IT is an option for them to consider and possibly event adopt, he adds. (Of course, outsourcing telecom and IT services can lower the upfront investment, ongoing support costs and overall risks for small and medium businesses.)
After unveiling the first of these offers a year and a half ago, Kutenda has been able to attract just under 1,000 customers, Brown says. Kutenda customers’ spend tends to range between $99 and $799 a month.
Now Kutenda is readying a new strategy to go after a handful of new verticals with its services. Brown declined to disclose which verticals outside the telecom agent and IT outsourcer space that the company is considering, but he says the efforts will launch starting next year.
Edited by Stefania Viscusi