The Time is Right for Samsung Business

Convergence Corner

The Time is Right for Samsung Business

By Erik Linask, Group Editorial Director  |  December 21, 2015

For good reason, when people hear the brand, Samsung (News - Alert), they likely associate it with a variety of consumer product lines – specifically, mobile devices, home appliances, and televisions. After all, it seems that just about every home you go into these days, you have an above average probability of seeing the brand on any number of products. But the brand recognition and product experience Samsung has gained in the consumer market is allowing it to also make a real play in the business space with its Samsung Business (News - Alert) organization, launched last year.

Samsung already has a broad array of enterprise products, including its screens, communications servers, digital signage, wireless infrastructure, printers, and, of course, mobile devices. Historically, though, these products have all been part of a very siloed business structure, making for a cumbersome customer relationship. The creation of Samsung Business brings all the existing products and services under one umbrella with a cohesive strategy under a single comprehensive solution brand.

Some might say Samsung Business is late to the enterprise game, but the organization believes just the opposite. Because it is able to build on its experience in two key areas, it actually views the timing as a competitive advantage. Specifically, its expertise in cellular infrastructure and mobile devices afford Samsung Business luxuries that other players in the market don’t have, according to John D’Annunzio, general manager of Samsung Business Wireless, which ultimately deliver a better experience for its enterprise customers.

Not surprisingly, considering today’s mobile-first mentality as well as Samsung’s vast line of mobile devices, much of the company’s enterprise engagements revolve around the WLAN, where the company is focused on optimization of the network to create an exceptional wireless experience.

“Samsung is a well-known brand in the cellular infrastructure world, and we leverage our cellular experience in our Wi-Fi access points,” he says. “So, while the access points are spec-compliant, we are able to add several features from the LTE (News - Alert) space that create a better experience.”

The features are as follows.

Intelligent Beam Steering: Samsung’s access points include a set of sensor arrays that constantly scan the network environment for RF traffic and can dynamically adapt the beam steering based on traffic volumes to provide uninterrupted coverage. It is a feature that is highly useful in nearly every situation: classrooms with students on one side of the room and a single instructor on the other; in an enterprise where employees move between conference rooms and common areas and offices; or in large venue where users are constantly moving.

Air Equalizer: With the ability to assign bandwidth as a function of time, this can be best described as airtime sharing, which avoids incremental bandwidth degradation as multiple devices attach to an access point. Air Equalizer is engineered to allow every device to have an equal slice of time – faster devices get more bandwidth, while slower devices are allotted less.

Air Move: This is thin software installed on endpoints that enables more efficient handover. While traditional handover between access points is controlled by the device, Air Move communicates with the core enterprise network, which allows the access point controller to manage the handover (similar to the handoff from one cell tower to another). This is particularly important as businesses continue to adopt unified communications services to facilitate seamless communications.

Collectively, these technologies have been designed to deliver better Wi-Fi coverage, better connectivity, and unified enterprise experience for all users and devices.

Importantly, according to Samsung Business Mobile’s Nick Rea (News - Alert), as the company evolves its mobile device capabilities and engages with new customers, the ability collaborate with and include the enterprise wireless group allows the entire organization to more effectively address the unique challenges and requirements that inevitably arise with many deployments. This also includes Samsung’s solution partners in each of the vertical markets in which it has focused, as Rea also notes that while Samsung has an advantage on the infrastructure and device side, each vertical has unique needs, which it is able to accommodate with its partners.

“We know we can’t do it all,” he says. “But we want to make sure it all runs exceptionally well on Samsung infrastructure.”

Edited by Kyle Piscioniere