Timing is Everything

Enterprise View

Timing is Everything

By Max Schroeder, Vice President Emeritus at FaxCore Inc.  |  April 02, 2014

Timing is everything is a phrase commonly associated with new product launches or financial transactions. Were you too early, too late, or spot on? Cisco (News - Alert) went public in 1990 at $18 a share. The stock jumped 24 percent on the first day, and some players cashed in their winning chips. By 2000 the stock was up more than 50,000 percent, so holding the Cisco hand was also a winning decision. However, the actual winning strategy was playing the Internet poker game in the first place and selecting Cisco as the best bet on the table. 

In 2000, I can recall several discussions with ardent advocates of H.323, who held the position that SIP was not going to be a winning hand. Time has definitely proven them wrong. TMC (News - Alert) covered SIP early on, which helped a lot of vendors and resellers get the information needed to make the right communications choices. Some companies like Dialogic and FaxCore bet on SIP early. Ingate and ShoreTel (News - Alert) doubled down by also betting on SIP trunking. So, you may ask, how can I get dealt a winning hand? The answer is by letting the past be your guide.

TMC has been a leader in the coverage of communications technology for a long time and is again leading the way with its coverage of WebRTC, an open standard that works within a web browser. A major advantage is the simplicity in writing a WebRTC application. You can begin with just a Notepad application and a browser. Some live WebRTC demos have even presented how to code a WebRTC solution in a matter of minutes. A recent report by Smith’s Point Analytics, titled “WebRTC and Cloud RTC Platforms: Communications as a Feature,” predicts that real-time communications technology could be a $4.5 billion opportunity by 2018. Also mentioned in the report is that 2014 is a critical year for cloud RTC and WebRTC platforms.

One thing any successful bettor will tell you is that to win you will have to be sitting at the table and playing. You can reserve your place at the table by registering for the WebRTC Conference and Expo IV, June 17 - 19, 2014 at the Cobb Galleria in Atlanta, Georgia. Your time is now – go to www.tmcnet.com and register today.

Max Schroeder is vice president emeritus of FaxCore Inc. (www.faxcore.com ) and co-chair of the SIP Forum (News - Alert) Fax-over-IP Task Group (www.sipforum.org)

Max Schroeder is Vice President Emeritus of FaxCore Inc. (www.faxcore.com) and managing director of the DPCF.

Edited by Stefania Viscusi